Concept Development

As an in-house designer at UNICEF UK, creative development is deeply rooted in empathy, collaboration, and strategic storytelling. Every project begins with a thoughtful exploration of moodboards and storyboards, designed to communicate complex global issues with clarity, compassion, and accessibility. The creative process is guided by a deep understanding of the audience—whether donors, policymakers, or the public—and aims to craft visual narratives that inspire action and reflect UNICEF’s commitment to children’s rights and wellbeing.

Close collaboration with internal teams, external partners, and advocacy experts ensures that each concept is aligned with UNICEF’s values and campaign goals. These touchpoints foster a dynamic exchange of ideas, helping to refine creative solutions that are not only visually compelling but also emotionally resonant and socially impactful.

 

Visual Identity

UNICEF UK's visual identity is a powerful tool for advocacy and engagement, built on a foundation of consistency, clarity, and creativity. Whether producing campaign videos, animations, photography, printed materials, or digital interfaces, every output reflects UNICEF’s brand guidelines—using its iconic blue, clean typography, and inclusive design principles to ensure global recognition and trust.

At the same time, creativity is encouraged to keep the brand fresh and relevant. Projects often incorporate bold design choices, innovative layouts, and emotionally engaging visuals to elevate the storytelling and connect with diverse audiences. This balance between brand integrity and creative exploration ensures that every piece of content not only reinforces UNICEF’s mission but also amplifies its voice in the fight for every child’s future.