The National Lottery Community Fund

Concept Development

Working as an in-house designer for the National Lottery Community Fund involves a highly collaborative and strategic approach to creative development. Each project begins with moodboarding and storyboarding, ensuring that ease of communication, storytelling, and accessibility are at the forefront of every concept. This initial phase includes analyzing the needs of the project, considering the audience, and crafting visuals that resonate while staying inclusive. Regular collaboration with stakeholders, managers, and external creative agencies is a crucial part of the process, ensuring that all perspectives are considered and the output aligns with the Fund's goals. These touchpoints foster a seamless flow of ideas and help refine creative solutions that are impactful and meaningful.

Visual Identity

The visual identity of the National Lottery Community Fund revolves around a strong adherence to brand guidelines while encouraging innovation and creativity. Whether working on video content, animations, photography, printed materials, or accessible user interfaces, the focus is on consistently using the Fund's colours, fonts, and visual language to ensure recognition and cohesion. At the same time, projects often push creative boundaries to keep the brand dynamic and engaging. For example, incorporating fresh design elements, unexpected layouts, or experimental animations helps to evolve the look and feel while staying true to the core identity. This balance between consistency and creativity ensures that all outputs remain both distinctive and accessible to the diverse audiences the Fund serves.